Did NFL Players Find a Loophole

Darren Rovell the ESPN sports business analyst wrote a piece earlier in the week about how Omaha Steaks is interested in endorsing Peyton Manning for his use of the audible "Omaha". Peyton Manning said Omaha a reported 44 times during the game against the San Diego Chargers which began talk about advertising.

According to Rovell, there is a loophole in the rules that would allow Quarterbacks to use their audible calls at the line of scrimmage as advertising sales.

Omaha Steaks is going to donate (between 5 companies) $500 for every time Peyton yells Omaha to Peyton's charity. The Peyback foundation is for "the future success of disadvantaged youth by assisting programs that provide leadership and growth opportunities for children at risk." Last game this foundation would have received $22,000.

Now Peyton and his agent have said they will never do advertising for personal gain because it hurts the integrity of the game. I don't think he is the only quarterback with that thought process but at the same time I am sure they may end up being one or two guys who take advantage of this loophole. So here is to hopefully not hearing "Ready, Mrs. Chow Chicken, Mrs. Chow Chicken, Set, Hut".